Clever marketers and not only know that learning never stops. Therefore, Manoolia Digital Agency with the support of Risi Albania organized a Search Engine Optimization (SEO) and Online Marketing training day for business people, representatives from the public and private sectors, students, and young people interested in an SEO career path. The training focused on breaking down the essential parts of SEO and explaining how each of them helps a business, blog or organization website to improve its digital visibility.
The event took that place at the premises of the Tirana Youth Center (Qendra Rinore Tirane) helped the participants understand:
- How to get started with the basics of SEO
- The importance of search engine as an efficient alternative to traditional marketing
- The difference between the two SEO parts of on-page and off-page
- The best SEO tools, free and paid
- Online marketing tools
- How students and freelancers can start a career in search engine optimization and online marketing
SEO is vital for every business that wants to grow, stay competitive and get a good long-term ROI. At the same time, SEO is a great career choice for those that are both skilled in creative writing and analytical skills.
So far, Albanian businesses, organizations, and individuals that have a website don’t seem to realize the importance of search engine optimization. Everyone knows the importance of being on the first page of Google, but the way to get there might appear too complex and at the same time difficult to understand. Thus, one of the goals of the training day was to put into simple words the strategies that help both users and bots to understand websites easily and increase digital presence.
“Google only loves you when everyone else loves you first.” – Wendy Piersall
This said, it is almost impossible to fool Google and it takes a lot of hard work and time to get to the first page of Google. Surveys confirm that about 95 percent of internet activity begins with a web search. Moreover, about 75 percent of people that search something online will not browse past the first page. In order to get your business or blog on the first page of Google, you have to cross the valley of Search Engine Optimization.
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